Community

Driving community engagement by tugging at the heartstrings.

Tawan tells her story of needing a hand up when she was in a short term crisis. The groceries and kindness lifted her up and inspired her to do more.

TASK: Reveal the new brand identity for Nourish Up and highlight their re-defined role in the Charlotte community.

RESULT: We thought it would be difficult to get clients of a food pantry to open up about their personal struggles on camera. But because staff and volunteers treat everyone with dignity and respect, they were more than happy to express their gratitude. What nobody on camera knew was that they were also teeing up the new name of the organization.

RESPONSIBILITY: Creative direction, producing and post-production.

Jamie and Addison have two very different stories to tell about their cancer treatment. Woven together they tell a story of hope.

KinderMourn of Charlotte offers grief counseling and support for parents who have lost a child, children who have lost a parent or sibling and even bereaved spouses. 
A story of hope and survival; one family's experience with pediatric cancer and the exceptional research and care provided by Columbus Children's Hospital (now Nationwide Children's Hospital).
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